Design and build
Websites and landing pages
Clear pages that load quickly on a phone, written so a buyer understands the offer in one read.
- Design
- Front end build
- Page structure
- Speed and accessibility
Websites, tracking, paid ads and search
See which ads actually bring you customers
We build your website and set up the measurement behind it as one piece of work, so you can see which campaigns produce real enquiries and sales, not just clicks.
CampaignClicksEnquiriesSales
Search, product terms
1,240
38
9
Search, brand
860
21
6
Search, local area
430
16
5
Social, new visitors
2,410
44
4
Search, competitor terms
540
14
3
Each row is tied back to the ad that produced it.
The hard part
Nothing connects a click to a sale on its own
Three things get in the way. All three are fixable, and fixing them is most of the work.
The sale happens later than the click
Someone clicks your ad on Monday, thinks it over, and buys on Friday, often on a different device. Unless something connects those two moments, the ad platform never finds out that the ad worked, so it stops showing it.
Browsers and ad blockers remove part of the record
Browsers now limit what tracking code is allowed to do, and ad blocking extensions stop some of it running at all. The sales still happen. They just go missing from the report, which makes some campaigns look worse than they were.
Each tool counts a sale differently
Your website, your analytics and each ad platform can all use a different definition of a result. When the totals disagree, there is no obvious number to base the next budget decision on.
How it works
From research to a budget you can trust
Five steps. Each one passes the next exactly what it needs.
01
Research
We learn what your buyers actually search for, and where your current site or campaigns are already losing them, before any page or ad account is touched.
02
Build
The website and the measurement behind it are built as one project rather than two, so tracking is part of every page from the first version instead of added afterwards.
03
Launch
Paid campaigns on Google and Meta, and organic search work, start from the same plan and are judged against the same definition of a result.
04
Measure
Every sale is confirmed in your own systems, a CRM, a call log, an order, rather than estimated from clicks, so the report shows what actually happened.
05
Adjust
Budget moves toward the campaigns producing sales, reviewed on whatever schedule works for you, so the next decision is based on revenue instead of clicks.
Services
Four services that work best together
You can take on any one of these by itself. They work better together because most of what goes wrong happens in the handover between them.
Measurement
Conversion tracking
One agreed definition of a sale, recorded on a server so that ad blockers and browser limits do not delete it.
- Server-side tracking
- Form and call events
- Offline sale imports
- One shared report
Google and Meta ads
Paid campaigns
Campaigns built on top of that measurement, so bidding is guided by real sales rather than raw clicks.
- Account build
- Ad writing
- Testing
- Budget control
Search visibility
Search engine optimisation
Technical fixes, page structure and content aimed at the searches your buyers actually type.
- Technical fixes
- Page structure
- Content
- Local search
Process
How a project runs
The scope and the delivery date are agreed in writing before any work starts, and you can open the site in a browser at every stage.
Scope
Every page, every action worth recording and the delivery date are written down first, so the plan is agreed before a day of work begins.
Structure
Each page is matched to the action it should lead to, and every event worth recording is defined before design starts.
Design
Pages are designed around the offer and reviewed in a real browser rather than as flat images, so changes are quick.
Build
The site is built and connected to your analytics and ad accounts, then tested on real phones and browsers.
Launch
Every recorded action is checked against a real test order or enquiry. Once the numbers line up, campaigns go live.
What you get
The report, and the rules behind it
Agreed before launch, so the monthly review is a short conversation rather than a debate about which tool to believe.
Before launch
You decide what counts
Before launch we agree which actions count as a result, such as a completed order, a quote request or a phone call, and we record exactly those.
Delayed sales
Slow sales still count
A deal closed weeks later, by phone or marked won in your CRM, is matched back to the click that started it and sent to the ad account.
Server-side
Recorded once, on a server we run
Because the record is made on a server rather than in the visitor's browser, ad blockers and browser limits do not delete it, and the same figures reach every place you read them.
Work
Past client work
Real projects, with the methods and the figures shown in full.
The ads were counting sign-ups that were never confirmed. We changed what counted.
Confirmed accounts came in at $1.72 each, 204 in total.
Next.jsGA4Google Tag ManagerServer-side tracking
Read the case study
They could not win the broad search terms, so we went after the specific ones instead.
Clicks rose 42% and impressions 77% over 28 days.
Technical SEOCore Web VitalsSearch ConsoleGA4
Read the case study
FAQ
Questions we get asked first
About five weeks from the first call to the first live campaign, for a site of up to roughly twelve pages. Larger builds get their own dates, written into the plan before work starts.
We quote after the first call, once we know the page count and which systems need connecting. The build is one fixed price, and campaign work has a monthly fee stated in the same document. There is no hourly billing.
Yes. If the site is in reasonable shape we fix the measurement and rebuild only the pages that carry ad traffic. If the site is what is holding the campaigns back, we will say so and quote for a rebuild.
No. Tracking work happens on the site you already have, and a large share of what we fix is on sites we did not build.
You do. The ad accounts, the analytics and the code are created under your company and stay yours. If we stop working together, nothing needs to be rebuilt.
No. The build is a one time project. Campaign work runs month to month, with thirty days notice on either side.
Tell us about your project
Send a few lines about your business and what you want to improve. We reply within two working days with what we would look at first.
hello@codertive.com
Remote, working across Europe and the United Kingdom.